tourism promotion: millions for what?

Private and public sectors spend millions of dollars every year on traditional marketing services for the Cook Islands tourism industry.

Television, radio, newspaper and magazine advertising attempt to entice visitors with offers of a holiday that provides the “true recipe for paradise.” Glossy brochures, and promo videos make similar promises. Static websites should now be considered part of the same traditional marketing mix, competing bravely in a world of slick marketing slogans and sophistocated consumers.

Largely missing from this mix are real people, with real stories.