tourism promotion: outputs and outcomes

Outputs and outcomes can begin at two levels: tactical and strategic.

Strategic: Selected industry players updated on emergent technologies. Selected industry personnel interviewed and identified as key resource people. Outlining and funding sources for training programmes. Training of key resource people as counterpart trainers. And tactical outputs: weekly training sessions for industry stakeholders on emergent technologies like web logging. In plain language terms, this means training someone/s as a counterpart/s in not just simple internet technologies but also simple writing techniques for the web.

Within 12 months, assuming success in the concept stage, the Cook Islands could become renown as a destination with a vibrant and transparent tourism industry, rather than just another sun-fried beachcomber industry in the tropical zone claiming “paradise” status.