tourism: why real stories?

Why are real stories important to the Cook Islands tourism industry?

New website owners report the common experience of a rush of hits in the early stages, tapering steadily away to almost nothing. Fact is, search engines like Google value fresh content over any other input. There is no other way to generate sustainable return from a website. Unfortunately, most website owners put off updating “the website” because it is a painfully complicated process.

At the same time, they send out responses via email to inquiries on a daily basis, information which could be adapted to web with minimal effort using existing skills and tools.