tourism promotion: using existing tools

Most of the tools needed to strategically realign the marketing mix of the Cook Islands tourism industry already exist.

Most if not all tourism players know how to email. A few already promote their activities via email newsletters. Emergent technologies like web logs are readily updateable via email, including text, photos and even video, the latter known as video logs or vlogs for short. Most – not all – tourism players know how to tell great, true-life stories. Indeed, a large part of each working day is taken up in telling compelling and often humorous true-life tales from the tourism industry. Each one of these stories is worth a thousand slick PR slogans.

We already have a rich abundance of story-tellers, and modern story telling tools. We need those people to be given a small range of skills to use those tools and stories in fresh and exciting new ways.